Twitch, the popular streaming platform, recently announced some new branded content guidelines that have triggered a wave of backlash across the internet. So, let’s dive right into it and discuss what’s been happening.
On June 6, Twitch unveiled their upcoming guidelines for branded content, which are set to take effect on July 1. These rules come with significant restrictions, particularly concerning sponsored streams. Twitch will no longer allow any burned in audio, video, and display ads. Additionally, they have released a comprehensive list of prohibited advertisements, including political content, adult-oriented products, and medical devices, among others. These changes have raised concerns among streamers about their ability to secure sponsors and generate income.
Naturally, these new guidelines have sparked a wave of backlash against Twitch. Many top streamers and influencers have voiced their dissatisfaction with the platform’s decisions. One notable figure to join the chorus of critics is YouTube star ‘MrBeast’. Taking to Twitter, he openly criticized Twitch, suggesting that rather than hindering creators’ earnings, the platform should focus on helping them earn more. His tweet garnered attention and added fuel to the fire surrounding this controversial topic. He also said he might stream on a rival platform just to protest this decision of Twitch. He was not the only one who was criticizing Twitch. Most of the biggest streamers are against this decision and are angry with Twitch.
Following the uproar, Twitch has since issued an apology for the language used in their guidelines and has promised to revise the wording in the near future. However, it remains uncertain what exactly will be allowed on the platform once these changes take effect. The streaming community is eagerly awaiting further clarification from Twitch.
Now, I want to hear from you. What are your thoughts on Twitch’s new branded content guidelines? Do you believe they are hindering creators’ ability to earn a living? Let me know in the comments down below.
