Why #BoycottHallmark is trending ?
A wedding planning website called Zola submitted six ads to hallmark channel. Four of those ads contains lesbian couple.
After the ad was aired, Conservative group One Million Moms launched a petition to stop the ad containing lesbian couples. They said it was not family friendly.
Hallmark then removed the ad containing same sex couple but not two featuring opposite-sex couples. Zola then pulled its remaining ads saying All kisses, couples and marriages are equal celebrations of love and they will no longer be advertising on Hallmark.
Here is one of the lovely ad which Hallmark Channel pulled from their broadcast.
This is the lovely ad that @HallmarkChannel pulled from their broadcast after conservatives complained. A simple kiss by lesbian newlyweds. Same-sex marriage has been the law of the land for four years. LGBTQ families are beautiful.#BoycottHallmark pic.twitter.com/4UFDiebBVi
— Charlotte Clymer ?️? (@cmclymer) December 14, 2019
After this news got out, people in the internet decided to #BoycottHallmark . So #BoycottHallmark has been Trending
Even Netflix took shot at Hallmark by showcasing its movie having lesbian characters
Titles Featuring Lesbians Joyfully Existing And Also It’s Christmas Can We Just Let People Love Who They Love
? Let It Snow
? Merry Happy Whatever pic.twitter.com/LTwnHogkoJ
— Netflix (@netflix) December 15, 2019
Ellen DeGeneres also criticize the Hallmark channel asking for the explanation
Isn’t it almost 2020? @hallmarkchannel, @billabbottHC… what are you thinking? Please explain. We’re all ears.
— Ellen DeGeneres (@TheEllenShow) December 15, 2019
In a statement issued to the New York Times, a spokesperson for Hallmark said the ads violated the cable’s network policy saying the public display of affection violated the cable channel’s standards.
Since only content featuring same sex couple was removed people are saying the decision was discriminatory .
“Asked to explain why the ads had been rejected, an employee of Hallmark’s parent company said the channel did not accept ads ‘that are deemed controversial.’”
“but he declined to comment on why a nearly identical ad featuring a bride and groom kissing was not rejected.” https://t.co/nX1qvXFfri
— Baker Machado (@BakerMachado) December 14, 2019
Different people from different sector has been participating in this #boycotthallmark movement
One user remind hallmark channel that we live in 2019 not in 1919